A New Idea in Sports Marketing

US Sports Congress
December 7-9, 2009
Tentative Schedule
TENTATIVE SCHEDULE
(Updated 11/30/09)
SUNDAY  DEC. 6, 2009
2:00-6:00PM
REGISTRATION
Group Desk on
Conference Level
6:00PM
PRESIDENTS RECEPTION - Invitation Only Event
Sponsored by Lee County Sports Authority
MONDAY DEC. 7, 2009
8:00AM-5:00PM
REGISTRATION
Group Desk on Conference Level
(Golfers can drop their clubs off
at this time)
8:30-9:30AM

EXHIBITORS BREAKFAST & PRESENTATION - Marche Room
"GETTING THE MOST FROM THE USSC TRADE RECEPTION"
8:00-11:00AM
RIGHTS HOLDER LOUNGE & BREAKFAST
Boardroom
On Conference Level
Sponsored by Maryland Office Of Sports
10:00AM-2:00PM
EXHIBITOR SET UP
VIPER TRADES SHOW SERVICES ONSITE
11:00AM-5:00PM

GOLF OUTING - Rio Secco Golf Club
Sponsored by Kentucky Sports Authority
(Meet bus at Westside Spa doors at 10:45.  
Shotgun start at 11:30.
11:30AM-3:00PM

SPA OUTING - Spa Mio & LUNCH - Studio B Buffet
(We will meet at the Studio B Buffet at 11:30am)
6:00-9:00PM

ICE BREAKER RECEPTION - Veloce Cibo (15th floor)
9:00PM

CONGRESS AFTER HOURS - Ravello Lounge
TUESDAY DEC 8, 2009
8:00AM-11:00AM
REGISTRATION
Group Desk on
Conference Level
8:00-9:00AM

BREAKFAST - Milan Pre-function Area
8:45AM

WELCOME - Milan Ballroom
9:00-10:15AM

GENERAL SESSION 1 - Milan
"Leadership"
Stephen A. Smith
Stephen's career has allowed him to be up close and personal with great
leaders and he has learned firsthand and through interviews about trials and
tribulations on the road to great leadership.  Leadership is now more
important than ever and Stephen's anecdotes will enthrall, entertain and
educate as he talks about goal setting, motivation, tough decision making
and inspiration.
10:15-10:30AM
BREAK
10:30-11:45AM

GENERAL SESSION 2 - Milan Ballroom
"I Didn't Know That You Could Do That"
Jack Kelly; Event Partners, Inc.
Need to know what to ask for to help your event?  There is no buyers
remorse when all the parties are on the same page.  We will discuss services
available from destinations that are "off the books".  Discover innovative
ways your host can help leverage its' city, county and state services to
reduce an event's production costs.  

11:45AM
      
LUNCH
- Milan Pre-function Area
1:00-4:00PM

RIGHTS HOLDER AND NGB SESSION- Marche Room
High Performance Workshop
Steven Plisk; Excelsior Sports
In this workshop you will learn advanced techniques and best practices in
relation to strength and conditioning.
1:00-3:00PM

DESTINATION SESSION- Milan
Bidding Workshop
Jack Kelly; Event Partners, INC, Jon Schmieder; Phoenix Regional
Sports Commission & John McCasey; Sacramento Sports Commission
In this workshop for seasoned sports marketing professionals, you will learn
advanced techniques on assembling a plan, designing a powerful
presentation and how to come out on top of your next bid.

4:00-6:00PM
TRADE RECEPTION - Milan Ballroom
Sponsored by Cabarrus County CVB

9:00PM
CONGRESS AFTER HOURS - Hostile Grape
WEDNESDAY DEC 9, 2009
8:00-9:00AM

BREAKFAST - Milan Pre-function Area
8:45

WELCOME
9:00-10:15AM

GENERAL SESSION 3 - Milan Ballrom
"Sports Marketing at Warp Speed"
Michael Falato; Txt Station & Art Kazmierczak: TeliaSonera
International Carrier.
As sports marketers look to engage with their customers and constituents,
they will turn to digital content and electronic devices. In this session you will
learn about mobile marketing tactics that you can deploy to meet your
marketing objectives, brand and monetize content resulting in the increased
reach of your message and creating new revenue streams.
10:15-10:30AM

BREAK
10:30-11:45AM
GENERAL SESSION 4- Milan Ballroom
"Sponsorship Strategies"
Seth Leeds & Paul Pednault; Sponsorium
In this insightful session you will learn what sponsors really want.  
Discussions will include:  return on opportunity and adapting your program to
fit specific sponsorship models.
11:45AM

LUNCH - Milan Pre-function Area
12:45PM- 4:00PM

FREE AFTERNOON FOR NETWORKING
4:00-6:00PM
TRADE RECEPTION - Milan Ballroom
Sponsored by Cabarrus County CVB
6:00-9:00PM

CLOSING DINNER - Day Dreams Pool